Here’s a brutal truth about applying to college: On paper, most teenagers are not very unique. Some three million high school graduates send applications into universities every single year, and that’s just within the United States. Seasoned admissions officers—particularly at elite schools—know how to spot cookie-cutter applicants and toss them into the reject pile in seconds.
Luckily, you do get a modest chance to distinguish yourself. Universities in the US and across the world are increasingly looking away from test scores and grade point averages and toward one particularly unique component of students’ applications: the essay. If done exceptionally well, it’s a catapult to an acceptance offer. So what exactly is the best way to sell oneself to Harvard in a thousand words or fewer? Reporters and editors across Quartz’s newsroom have come together to offer some foolproof advice.
Forget “writing from the heart”
Parents and teachers will often tell students who are just starting out on their essays to “write sincerely,” “write about your feelings,” “write about what matters to you.” That advice, while well-intentioned, is not helpful. An essay can be completely heartfelt—and terrible.
Instead of starting from such a broad place, begin with the narrow strategy of researching the worst college-essay clichés; that way, even if you don’t have the faintest idea what to write about, you at least know what you have to avoid. Examples of hackneyed essay characteristics that immediately make admissions officers roll their eyes include:
- Dictionary definitions (“Webster’s defines ‘courage’ as…”)
- Epigraphs or references of famous writers (“It was the best of times…”)
- Sound effects (“Whizz! Snap! Whew! went the rocket that I built…”)
- Sentences that are just strings of SAT words (“The fortuitous phenomena that transpired on the fortnight of…”)
- Overused metaphors
- “Let me tell you a story”
- Repeating information from other parts of your application, i.e. re-listing all your extracurriculars
- Talking about the university instead of yourself
- Over-using passive tense, instead of telling an engaging story
- Sticking too close to the prompt (“A time I overcame an obstacle was when…”)
Don’t be interesting. Be interested
Now, what to write about? Essay prompts are intentionally open-ended, and there are several ways to go about choosing a topic. Here’s a nearly foolproof one: Write about a person, place, or idea that you genuinely—perhaps to the point of geeky, nervous-laughter embarrassment—love.
“Write about what you’re interested in, not what you think is interesting about you,” says Quartz lifestyle reporter Jenni Avins, who wrote about her part-time job in high school making crepes in a coffee shop: “I was really interested in the people who came into this creperie, and this little world. It was an observational piece about having this window on a community.”
But this doesn’t mean you should ramble on pointlessly for five paragraphs. Make sure your topic reveals something about yourself, or why you want to study and pursue the things you do. Jenni’s essay highlighted her curiosity toward others. Quartz science editor Elijah Wolfson wrote his essay about pizza joints in New York—but it was really a tale of moving across the country and coming to terms with loss.
Yale’s dean of admissions Jeremiah Quinlan told Quartz last year that the university is explicitly “looking for passion” in the kids it admits; you can bet that the admissions offices at Stanford, MIT, and other top-tier schools are hunting around for the exact same. Don’t worry about your topic sounding too boring or pretentious—the raw emotion underneath matters more.
Pull out unflattering memories
It can be instinctive to paint the best picture of yourself possible in your essay, but put aside vanity and pride for a moment. You’ve already spent the rest of your college application flourishing your immaculate GPA, club leadership, and volunteer work. Oftentimes, the most powerful essay topic is one that lets some of your imperfections seep through.
You can start by thinking of a time that you struggled, made a mistake, or were embarrassed. Quartz technology reporter Mike Murphy, for example, wrote his essay on being stranded at the bottom of the Grand Canyon as a kid. He begins by setting up the scene: “I’m sorry, but 3:30 a.m. is never the same as 4:00 a.m.” He goes on to explain how he and his relatives were accidentally separated on the trip, walking the reader through the challenges he faced on his way back to safety, and ending on a tone of humility and lesson-learning.
Good essays don’t all need to hype up an applicant’s superpowers: They can expose weaknesses, demonstrating subtlety and self-awareness.
Tell a story—however you want to
When it comes to the college essay, taking a risk—however small or big—is better than playing it safe. Try writing different versions of your essay, maybe in completely different formats, just to see if one of them resonates more than the others.
“Admissions officers have to read so many essays that physically look the same. An essay that stands out is simply more memorable,” says Quartz growth editor Jean-Luc Bouchard. “I wrote a series of thematically linked poems for my admissions essay, and even though the poems were probably pretty bad, I think I got points just for trying something different.”
You may recall the news this spring about Ziad Ahmed, a student who got into Stanford by writing “#BlackLivesMatter” a hundred times on one of his essay prompts. Such ventures may come off as gimmicky—and we certainly wouldn’t recommend anyone repeating this exact idea in a future year—but they’re effective at one thing: grabbing the reader’s attention. Ziad, who had interned for Hilary Clinton and was recognized by Barack Obama at a White House dinner in 2015, was already more than qualified. What his essay did was make admissions officers pause in their tracks for a moment, and peer a tad more closely at the rest of his application.
Tinker with your essay. Think of it not as an essay in the academic sense, but an unlined blank canvas you can use to present whatever you want. That said, no sound effects—please.
Run your essay through spellcheck. Ask a teacher, friend, parent, or counselor to read it over—then ask five more people to do the same. Admissions officers barrel through dozens of essays a day, and the rote tedium of it can cause them to be hyper-critical of even the smallest of typos and grammatical errors. Show them this small respect, and you’ve already beat out many others kids for that coveted acceptance letter.
Read this next: How to go to college for free in America
Jul 30, 2012
How To Write A College Essay
Posted in: Miscellaneous
Listen: writing well is hard.
It is hard for a lot of different reasons. Sometimes it is hard because you don't know your audience and have to guess. Sometimes it is hard because you have a lot of stories tripping over each other to get onto the page. Sometimes it is hard because, no matter how smoothly you try to form your sentences, they invariably tumble out of you, all stiff and angular like a box of bent pipes.
But being able to write well is important. You will never encounter a situation in which obfuscation is to your advantage. You will frequently encounter situations where crisp, compelling writing can express your feelings, make your case, even save lives: Edward Tufte argues that the Challenger disaster could have been prevented if only the case against launching had been made more clearly.
While (hopefully) no lives are riding on your college application essays, this is a great time to revisit some of the rules of writing well.
George Orwell's Politics and the English Language is my personal guide to thinking about writing. The theoretical foundation he lays in this piece - about the importance of language, including writing, in shaping how we are capable of thinking - he later built upon in 1984.
Read this essay. Read it closely, read it carefully. It will change the way you think about writing. I keep Orwell's rules for writing next to my desk always:
- Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
- Never use a long word where a short one will do.
- If it is possible to cut a word out, always cut it out.
- Never use the passive where you can use the active.
- Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
- Break any of these rules sooner than say anything outright barbarous.
Now, in this essay Orwell took issue primarily with contemporary political propaganda. As he wrote:
In our time it is broadly true that political writing is bad writing. Where it is not true, it will generally be found that the writer is some kind of rebel, expressing his private opinions and not a "party line." Orthodoxy, of whatever color, seems to demand a lifeless, imitative style.
But the same is true for college essays, as Orwell doubtlessly would have realized if he were reanimated and handed him a sheaf of Common Applications. The sad truth is that most college application essays are not very good. When I say they are "not very good", I mean they are either boring, impenetrable, melodramatic, or all of the above.
The single greatest scourge of college application essays is the advice dispensed by books with names like "50 Winning College Essays from Ivy League Students." Everything about these books, from the titles on down, is so suffused with self-congratulation that it should be no surprise the essays themselves stink like bad perfume. Hint: These books exist because people at name-brand schools realized they could sell aspiring applicants drafts of their essays. They do not, as a rule, provide actual good advice. If anything, they simply reproduce the "lifeless, imitative style" of orthodoxy against which Orwell railed.
Orthodoxy runs deep. Last year I was traveling with a colleague from Yale. He had recently spent a week on a reservation helping Native American students navigate the college process, and he had been shocked by the degree to which the cliches and tropes of college essays had penetrated into their world. As he told me, the essays his students - who had lived vastly different lives than most mainstream applicants - were writing were indistinguishable from those written by applicants in southeastern Connecticut. They were composed of billowing clouds of "my global perspective" and "future potential as a leader" and "desire to leverage my education" to bllllllaurhfhasklafsafdghfalkasf.
Do not do this. Do not allow your essays to descend into an impenetrable bulk of buzzwords and banality. You are an interesting person. Your essays should be yours. This is best described in How to Write a Great Statement of Purpose, by Vince Gotera of the University of Northern Iowa, which was my guide to writing my essays when I applied to graduate school.
Consider, for example, Gotera's comparison of two hypothetical introductory paragraphs for a master's program in library science:
I am honored to apply for the Master of Library Science program at the University of Okoboji because as long as I can remember I have had a love affair with books. Since I was eleven I have known I wanted to be a librarian.
When I was eleven, my great-aunt Gretchen passed away and left me something that changed my life: a library of about five thousand books. Some of my best days were spent arranging and reading her books. Since then, I have wanted to be a librarian.
As Gotera says: each graf was 45 words long and contained substantively the same information (applicant has wanted to be a librarian since she was a young girl). But they are extraordinarily different essays, most strikingly because the former is generic where the latter is specific. It was a real thing, which happened to a real person, told simply. There is nothing better than that.
So let me save you the trouble of buying any of those books and close by quoting Kurt Vonnegut's seven rules for writing well, which are as applicable to college applications as they are to writing everything else:
- Find a subject you care about.
- Do not ramble, though.
- Keep it simple.
- Have the guts to cut.
- Sound like yourself.
- Say what you mean to say.
- Pity the readers.
Specificity, clarity, and brevity are your keys. Use them to unlock the writer inside you.